It's possible to build a successful business on one-off sales, but it's difficult and not always sustainable. If you're thinking about starting your own business or taking the one you currently have to a new level, then you really need to consider the recurring revenue model. Whether you're in the business of software, content creation, physical products, or productized services, the recurring revenue model is based on predictable revenues occurring at regular intervals—and that might just be the secret to success.

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